Maestro Arts and Sulivan Sweetland join forces (detail) View full image

Maestro Arts to join forces with Sulivan Sweetland

Maestro Arts is to merge with Sulivan Sweetland, creating a mid-sized artist management company with increased flexibility and strength to support talent, deliver ambitious projects and further expand international reach


We are delighted to announce the merger of Maestro Arts with Sulivan Sweetland, creating a mid-sized artist management company with increased flexibility and strength to support talent, deliver ambitious projects and further expand international reach.

The merger will take effect on 1 June 2023, with Sulivan Sweetland’s team and artists coming under the banner of Maestro Arts, creating a company of 20 based in the West Wing of Somerset House. In September we will also welcome Tuck May Loke to the team to manage Interdisciplinary Projects and Tours.

The new Board of Directors will comprise Rachel van Walsum as Executive Chair, Managing Director Jordi Martín Mont, Thomas Hull, Tuck May Loke, Jurgita Santacroce and Emma Sweetland. There will also be a new Advisory Board, with Angela Sulivan and Joeske van Walsum acting as non-executive Directors.

The two agencies are a natural fit, according to Rachel van Walsum, Co-founder of Maestro Arts: ‘We take the same long-term view of career development, and we all believe in holistic and individual support for artists. Angela and Emma are admired in the business as excellent colleagues with real integrity and substance to their approach. They have a track record of discovering and nurturing superb and diverse talent.’

Jordi Martín Mont, Managing Director of Maestro Arts, said: ‘Emerging from the pandemic and in a climate of general negativity within the classical music profession, this is precisely the time to invest in the future and to take bold steps. Bringing these two teams together creates an exciting sense of renewal by opening new opportunities for creative thinking and collaboration.’

Emma Sweetland said: ‘Angela and I are excited about this new chapter, both for our artists and us. Having collaborated with Rachel, Jordi and Tom over many years, as well as serving on the board of IAMA with Rachel, I have long admired their creative, strategic approach to artist management. Our companies share a nurturing, bespoke ethos and this development feels both natural and compelling.’

The merger expands the company’s artist list and its capacity for project work, which will be managed from September by Tuck May Loke. She began her touring career at Van Walsum Management and brings many years’ experience developing, implementing and touring arts projects globally, most recently as Associate Director/International Touring at Intermusica.

Tuck May Loke said: ‘Maestro Arts was ahead of the times in spotting the growing interdisciplinarity in our sector and has been at the forefront of supporting this approach. They are ambitious and I am delighted to join them at this exciting time as they continue to strengthen their portfolio and establish further creative partnerships with individual artists and organisations.’

For more information, please contact ariane@maestroarts.com.